Women in Sustainable Business
/As business desires and perceptions evolve, the average consumer went from wanting cheap and fast products to affordable and environmentally friendly. This means women in the corporate world must shape their business model and ethics around the desires of the consumer and the best interest of the environment.
A local business woman is following this model by creating a sustainable business model and targeting the modern day consumer.
Tessica Truong is a sustainability specialist and is the co-founder of CityHive, a non-profit mission meant to transform the way that young people are involved in decision-making in their cities. Tessica also helped kickstart Youth4Tap, an anti-plastic water bottle coalition of high school students whose campaign resulted in the installation of one filtered water refill station in every single public high school in Vancouver. She was also named Top 30 under 30 by the North American Association for Environmental Education.
Tessica says her passion for sustainability was sparked by taking road trips across Canada with her parents. “We would drive across Canada in the summer and see Turtle Lake, and that really cemented my mind the beauty of nature, and I was like oh my gosh, how can we not protect something beautiful!”
Although many businesses, large and small curate excuses as to why implementing an environmentally friendly model is time and money exhausting, Tessica wants people to understand the simplicity and vitality of doing so.
“We all have to be unafraid to try. There are so many resources to learn. I have no background in sustainable business or even business but that didn't matter, there are ways of learning this intuitively.”
As the physical and corporate world continue to change, women in business must be willing to adapt and excel. Promoting sustainability in the workplace is critical and as young women in business, we must be willing to take that leap.