On Feburary 8th, Campus Ceo was graced with the fiery presence of Heather White. Her honest and engaging demeanor made for an inspiring evening full of questions, answers and connections. She shared her experience as a student and growing into her role of entrepreneur, the backbone of 2020 Communications and a member of the Ghost Ceo posse. So many women were captivated by the conversation; they stayed almost an hour after discussing business ideas, obstacles and wine. For those of you who missed it, here is an interview with Heather White that will leave you wanting more (trust me…).
YWIB: What does the future look like for women entrepreneurs?
HW: Great question! Though I’m still working on honing my psychic powers, my general feeling is that women entrepreneurs will be the drivers of the new paradigm of business. Naturally gifted with intuition, their ability to form strong relationships and their solution focused mind-set, women bring a soft yet effective skill-set to the table. I think entrepreneurs, in general, will thrive in the coming years as we look to do business with people/companies who are servicing more specific needs and wants, therefore more niche, versus the mass consumerism that we’ve become accustomed to. I think the future is rich with opportunity and what we make of that is yet to be seen.
YWIB: What is the best way for women to support each other?
HW: Stop competing and start collaborating. Throw age, race, looks, experience etc. out the window – it doesn’t matter. The most important way to support each other is show up as your whole self, look to add value in an enthusiastic and passionate way and synergize with the other women (and men) in your life. Gone are the days of having to ‘know it all’ (not that I’m sure that ever existed) and now we must be clear on what we have to offer and find others who offer complimentary knowledge, skill and service. This is how we will grow to the next level. No more one-upping each other, it’s about joining forces.
YWIB: Where do you look for inspiration? Do you have a mantra that keeps you going when times get rough?
HW: I’ve made a point of building a strong team around me to help nurture my personal and professional journeys. I have a two-hour standing appointment with my Life Coach once a week that keeps me grounded and committed to the things that are most important to me. I have the most supportive Business Partner that I call on for professional advise and support in my business development. Furthermore, I participate in a Mastermind group once a week (and have for the past four years) allowing me an outlet to ask for guidance and support when I need it. I’m a family girl, so much of my inspiration comes from my parents (I was lucky enough to have three), my 3 siblings, and my other half – all of whom are huge champions and supporters of me and I of them. My office is decorated with vision boards and quotes to keep me going day to day and in terms of a mantra, my go to is: “Entrepreneurship is living a few years of your life like most people won’t so you can spend the rest of your life like most people can’t” – Author unknown .
YWIB: People often talk about what they wish they knew when they were in their twenties. What are a few work/life balance tips you have for young women entrepreneurs?
HW: Nothing is as big a deal as you think it is. Our mind is an amazing instrument, but, left mis-understood, or to it’s own devises and it can get out of control and create Mt. Everest out of a mole hill. Having fun is one of the easiest ways to stay in the flow of life and when you’re in the flow of life, a lot can happen easily and effortlessly. I was very much old school mind-set when I first entered in to business believing I had to “work hard” and put in super long hours in order to be successful. Today I know what a myth that was. I have had huge successes come out of just showing up, being curious, having fun and enjoying life. I think when you take life too seriously you are in for an uphill climb. When you let go and let it flow, it rewards you in ways you didn’t know or believe were possible.
YWIB: What was your favorite part about speaking at Campus Ceo?
HW: The energy in the room. I travel all over North America speaking to groups and the vibe in the room that night was phenomenal. It told me that I was in the right place.